Milan Fashion week


Milan fashion week has been going since 1958 its a part of the “big” four fashion weeks, its takes place just after London fashion week, there are over 40 shows during the week, which includes the latest men`s & women`s fashion. so lets see whats hot to trot & may be found what will be the latest look for AW15.

M1

We`ve Seen  more fitted style trousers on the cat walk & streets of Milan, Designers highlighted slimmed-down silhouettes tweed topcoat, classic trenches, and double-breasted wool coats.

M2

Earthy colors matched with dark colors, but layered on top of each  to give an even tone & style, think of accessory`s with hints of orange a rusty red`s.

M3

 Dolce & Gabbana  sharp suiting matched with classic over-coats styled in a fitted look, matched with rich printed ties.

M4

The least formal also relaxed a player in a roll neck, greatshearling outerwear, The thicker rugged sheepskin is a great way to show texture when playing with those additional layers next season, especially when your trying not to look good..

M5

make use of those shades of gray, create a striking silhouette with fitted through trousers, finish with a clean look with a classic shirt add tone with striking shoes.

The points I would give any stylish man wanting to look good in AW15, plenty of fine nutty brown tweed`s . fine corduroys in rich dark colors, stylish fitted over coats in chic grey herringbone’s, most of all in a tailored fit for that sartorial sharp look.

By

Bob Redfern

BE BOLD BE PROUD

The Navy Pea Coat


A Navy Pea coat is a heavy wool coat general Navy in color, originally worn by sailors of European and later American navies, Pea coats are characterized by short length, broad lapels, double-breasted fronts, often large wooden, metal or plastic buttons, and vertical or slash pockets.Today the style is considered a classic, and pea coats are now worn by all manner of individuals, due to its versatility its worn for casual & smart dress, the Pea coat has been copied by all major fashion brands, an original Navy Pea coat are hard to come by, The standard for historical pea coats was 30 ounces (approx. 850 g) wool, most often made of heavy wool cloth, through the 70s in the U.S. Navy. Presently coats are made from 22–32 oz (620–910 g) wool. While pea coats are offered in many colors by retailers, the U.S. Navy-issue pea coat is black.

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A sailor wearing a original Navy Pea Coat

During the second world war the US Navy doubled in size, a lot of young men were introduced to the Navy Pea coat, after the war a lot of young sailors took their Pea coat’s with them, they became a hit in the university`s of Harvard & Yale, thanks to young officers returning back from the war, to finish their study’s, soon young college kids started hit Navy Surplus stores, the Originals became hard to find, company`s like Ralph Lauren were one of the first to reproduce the iconic coat. it was sold in its thousands to young & old fashionista`s,

Ralph

Ralph Lauren`s Navy Pea Coat

The Pea coats still finds it self on the cat walk every year in some new collection, though often with small design changes that reflect the current fashion trends it’s still essentially a Pea coat, to me there nothing that comes close to the style the fit & look of a true navy Pea coat, My self I have owned two in my life time, one I still have it was made by George & Duffer it cost me a package, but the only problem with its design it does not have vertical or slash pockets, which I miss, the only problem I keep meaning to find one with the  vertical or slash pockets, but I never get the chance to.

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One of the US Navy’s longest standing suppliers, Fidelity has been manufacturing the finest outerwear from their factory in Boston, Massachusetts since 1941. Named for the company’s current owners Gerald & Stewart Webber, Fidelity’s top-tier looks to their vast archive, resurrecting some of the 20th century’s most iconic outerwear designs. Cut in a selection of refreshed silhouettes, every piece from the collection is Made in the USA, utilising the finest Melton Wool in a variety of mediums.

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Anchor Embossed Buttons

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Comes with Metal Fidelity Pin

 Now if your looking for a real Navy pea coat its got to be wool, don`t go for the silly super slim fit that Superdry came out with, its got to have vertical or slash pockets, the traditional color is Navy, but you can get away with black, but if you want to be an individual you can get other colors, there are a lot of company’s making the Pea coat I can recommend a few but we would be here all day, also they haven’t payed me for advertising for them, a good coat should cost between £60.00 to £120.00, any thing cheaper don’t waste your time, any thing more expensive it’s up to you.

The styles & looks you can achieve are amazing, the Pea coat is at home in the office as well as a week,end away hill walking, so you can look stylish what ever you’re doing with this versatile coat, I love wearing my Pea coat with a Rugby shirt & some chinos. take a look at these looks for inspiration.

st1

One of the simplest but stylish street look`s is wearing a Oxford shirt & indigo jeans with the Navy Pea coat

nautical

Give your pea coat a nautical look & feel go for a cream Aran roll-neck sweater & red beanie.

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For a classy street style look add chinos and a funky scarf finish it off with some aviator sunglasses don`t for get the Navy Pea coat

So you can see investing into a Navy Pea coat, will give you many stylish looks, it will also keep you warm, and what ever you choose to do go to work go for a hill walk, you’re going to look very stylish.

By

Bob Redfern

BE BOLD BE PROUD

Ted Baker


In 1987  Ray Kelvin was fishing when he came up with an idea for a clothing brand, for a Men`s shirt shop, in 1988 he opened his first store in the heart of Glasgow, Scotland, fresh from the success &  a strong following of his brand, he opened other stores in Manchester, Nottingham, Leeds, then in 1990 he opened his Covent Garden store in London, Kelvin bought the company outright from part-owners Goldberg and Sons, Ted Baker then set up a women s label, Ted Baker woman, it was launched in 1995, by 2015 Ted Baker apparel had moved in fragrances & footwear, the Ted Baker brand now has stores in the, united states, Asia, Middle east, Australia, their crowning glory is opening its flagship store on New York City’s Fifth Avenue in August 2012.

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Ray Kelvin in promo shot he always hides his face

Ted Baker fashion is high-end casual wear which is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and color. The brand’s unconventional approach is key to their branding, when you buy a garment from Ted Baker your buying a quality piece of clothing that’s unique.

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Ted Bakers grooming rooms

http://www.tedsgroomingroom.com

In 2010 Ray Kelvin became inspired to create a great shaving experience for men so he opened up Ted`s grooming room, in his quest for the perfect shave, Ted discovered the ancient crafts and techniques of the Ottoman Empire’s master barbers. Applying their secrets and know-how, Ted has recreated this invigorating experience in London town. you can get a shave or a hair cut at over 8 locations in London, they also sell their very own collection of men`s grooming products.

So let’s have a look at some of Ted Bakers SS15 collection, there are some amazing stylish pieces you can choose from.

T1 T2

Beautifully finished with a printed lining, contrast buttons and fine stitch detailing, this LAYWAY waistcoat is a timeless bit of tailoring. The pure wool fabric will look smart over your favourite shirt.

red 1

Effortless elegance is all yours with the LODERE knit. The stylish choice to keep warm as the weather takes a turn this season, nail the look by adding a the DEBTIME shirt underneath.

P1

A shirt that’s sure to get you noticed, the POKEY shirt is adorned in an eclectic geo print pattern. Add some SCARVA slim rinse jeans to the look for weekend-ready style.

T2

The patterned, button-down collared polo is laid-back finery at its foremost. The classic cut and button-down front gives a perfect smart-casual feel. An effortless number to dress up, or tone down.

http://www.tedbaker.com

Ted Baker offer amazing cloths & accessories, if your looking for some thing with style & character Ted Baker`s your Man

By

Bob Redfern

BE BOLD BE PROUD

The classic T-shirt


Is a style of fabric shirt, named after the T shape of the body & sleeves, it’s also normally has a crew neck but  you can get them in a V-neck, the fits can come in slim & general fit, they are traditionally made from cotton, and a have a smooth feel to them, the T-shirt evolved from underwear, During the first world war T-shirts were issued to sailors US sailors, they soon became popular with manual workers as undergarments, because it was easily fitted & easily cleaned also very inexpensive, parents started buy them for their kids to wear, after the World War II ex-service men started to wear them in civvy streets, then came it crowning glory, Marlon Brando wore a simple T-shirt in the film  A Streetcar Named Desire, it achieved a fashion icon statues, soon all young kids in college were wearing the classic T-shirt. 

Marlin

Marlon Brando in the famous film A Streetcar Named Desire which made the T-shirt fashionable

During the 60s the era of free love & Mod culture, T-shirts became a great way of advertising how people felt & advertising products,  screen-printing also became a cheap way for artists & small company’s to print their own T-shirts, in the 70s one such fashion designer called vivian westwood, designed the famous controversy Lonesome Cowboys image, it was of two naked cowboys only dressed in boots & hats facing each other, their penis nearly touching each other, it was taken away by the police because it was classed as porn at the time.

Don

Philip Michael Don Johnson in Miami Vice

During the 80s  Don Johnson wore T-shirts with Armani suits on Miami Vice, T-shirts became more of a fashion piece as the decade carried on, through the 90s they stayed a main stay of any mans wardrobe, all major men fashion labels stock T-shirts, there are even company’s who just sell printed T-shirts, the looks & style you can achieve are amazing, a T-shirt is not for casual use, they can be worn for smart dress to take a look at some looks I’ve put together.

Blazer

You can see by just adding a simple blazer with a pocket square the T-shirt becomes really classy & stylish

T

Lets not for get the classic jeans & T-shirt look

SUIT

 Wearing a classic T-shirt with a suit is another classic if you can pull it off

Last

Another great look of the classic T-SHIRT is the simple dress down look mix it with a stylish hoodie for those Sunday walks to the shop

I normally don’t make a point about people wearing crap items of clothing, But a pet hate of mine is Grown men wearing cartoon T-shirts & they think they look cool, please these items of clothing are fine to lounge around in at home, but in public you look like a proper dick dead, dress your age & have some pride people.

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Funny but what a dick head

If your going to buy T-shirts look at the label, if it says skinny fit & you’re a fat guy, you will end up looking like beach ball, buy the right size & fit, to me you should have 3 plain T-shirts in your wardrobe, Navy,Grey,White these will give you the minim styles & looks you need,

By

Bob Redfern

BE BOLD BE PROUD

Baracuta


Baracuta started to make water-repellent outwear in the 1930 s in Manchester, Stockport, they are known for their world-famous versatility water-repellent cool mix cotton material, also the classic Fraser tartan lining they use in all their outwear, when it comes to casual jackets , Baracuta make one of the most recongnised Jackets in the world the Harrington G9, jacket, I love this jacket more than any thing, The jacket was adopted due to its design by golfers, it was light weight water-repellent great for sport use.

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Baracuta Original advertisement from 1937

Isaac Miller decide to export it to the american market, in the 1950s Elvis Presley wears a G9 in the film King Creole, it soon gained a cult following amongst  Hollywood celebrity’s, in a america they called it a wind breaker,  another star who made the G9 & Baracuta famous was the King of cool Steve McQueen, he was photographed hundreds of time wearing the G9, in 1963 Ryan O’Neill played the part of Rodney Harrington, in Peyton place this is wear the Baracuta G9 gets it unofficial name the Harrington Jacket, because the character wore a G9 all the time,

McQueen

 Steve McQueen wearing the classic stone colored G9 Harrington

http://www.baracuta.com

During the 70s  bands like the clash started to wear the G9 jacket while playing to thousands of fans, soon subcultures like mods, Rude boys ska, Punks adopted the jacket as a part of their look, very soon other apparel company’s started copy the design, Ralph Lauren copied the design except for the umbrella design back, its continues to be Baracuta`s main seller .in 2012 Baracuta celebrated  75 years of manufacturing outwear, they decide to relaunch manufacturing the UK at the same time, the brand still grows in strength, recently they launched the G10 rain coat to their outwear collection.

G4.

The G4 is the G9’s sibling, the other undisputed iconic garment from the collection, chosen by some for its straighter silhouette. New design for improved wear ability. Water repellent outer shell. Coolmax cotton Fraser Tartan lining. Double button fastening collar. Two front flap pockets. ‘Umbrella’ back vent. Side adjusters.

G9

Much copied but never bettered, the G9 is the definitive, authentic Harrington Jacket. Worn and loved throughout history by mainstream artists, sports stars and underground music idols, is known and appreciated for its versatility and undisputed style. New design for improved wear ability. Water repellent outer shell. Coolmax cotton Fraser Tartan lining. Double button fastening collar. Two front flap pockets. ‘Umbrella’ back vent. Ribbed waist and cuffs.

g10

A new icon straight from the Baracuta tradition: the G10 single breast raincoat. From the archive jacket from the 60s. Shirt collar. Button fastening. Flap pockets. ‘Umbrella’ back vent. Cotton/poly Barapel outer. Water repellent. Coolmax cotton Fraser Tartan/solid lining. Regular fit.

Eskmio

Short length eskimo jacket. Fishtail parka inspired. Zip and button fastening. Flap pockets. Drawstring at hem. ‘Umbrella’ back vent. Side adjusters. Detachable eco fur trim. Cotton/poly Barapel outer. Water repellent. Poly/cotton/wool blend Coolmax tartan lining. Primaloft insulation. Warmth: very warm.

Leather

Distressed high quality leather G9 Harrington jacket. 100% washed leather outer. Poly/cotton/wool blend tartan lining. Double button fastening collar. Two front flap pockets. ‘Umbrella’ back vent. Ribbed waist and cuffs. Regular fit.

http://www.baracuta.com

so you can see why Baracuta is a fashion leader in street wear, even after 75 years you wont find any thing better in style & quality, don’t buy one of the copies get the original well worth the investment.

By

Bob Redfern

BE BOLD BE PROUD

The Baker Boy Cap


The Baker  boy cap is a classic piece of head wear, it’s also known as the Gatsby cap, News boy cap,  Eight piece cap, it was fashionable at the beging of the 20th century, it was worn by Men & boys in America & Europe, it was classed  as working  class wear because  dock workers  & other  working class men wore them , the difference  between  a flat cap & Baker boy cap, is its made from 8 panels that are stiched together with a button in the middle, with a stiff peak at the front, also  its  rounder in shape, as fashion  changed  so did people’s  view on wearing caps & hat’s, caps became  less fashionable  to wear

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Robert Redford in the Great Gatsby sporting the Baker boy cap

In 1974 a film was launched  it was called the Great Gatsby starring  Robert Redford,  it was based on a book in the 1920s, Ralph Lauren provide all the clothing  for the male stars,  One piece which they called the Gatsby cap., turned out to be a hit, it was soon selling in all Ralph Lauren’s  outlets, the Baker boy cap became a designer piece for pop stars to wear, in the eightys Lisa Stansfield was seen in video sporting one but backwards, in Rocky 4 Rocky gets fit sporting one, but during the 90s they fell out of fashion again.

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In Rocky 4  they needed to give old Rocko a macho look & boy did they get  it right classic WW2 sheepskin flying jacket & grey Herringbone  Baker boy cap

But classic  icons don’t die, in 2000 Samuel L. Jackson was regularly seen sporting a  Baker boy but wearing it backwards,  l don’t know why, but it was a hit & soon every young guy was sporting the look, another  fan of the baker boy is David Beckham,  I think he has a room for them, he seems to have a different one on every day,in 2013 a new TV programme called Peaky-Blinders on British Television set in the 1920s about gangster’s in Birmingham  who wore  caps, but they stuck razor  blades  in the brim of the  hat nasty people, it became a hit program, so did the look.

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Thomas  Shelby  from Peaky-Blinders wearing the Baker boy cap

Now if your looking to buy a Baker boy you can get them in differnt  colours & materials,  keep is simple  go for grey Herringbone tweed this is the most classic look you can get, prices  range  from  £25.00 to £50.00  any more  walk away,

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 This Baker boy cap in panecheck made from cheviot wool is only £45.00

http://www.classic-caps.co.uk

How to wear your Baker boy  cap, what ever you do wear it the right way around , the Baker boy can be worn  with any out fit as long as its worn properly, take a look at some looks lv uploaded this will help you find the right look for you.

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Creating a relaxed but rustic look mix your Baker boy cap  with some knitwear & corduroy  trousers

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I would call  this urban  chic the Baker boy cap is in a very bold check with  hints of red mixed red pashmina giving a stylish winter look

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This is a raw masculine look cotton granddad shirt  with a Henley shirt underneath adding the old style  suspenders and to finish the vintage  look you have got the Baker boy cap

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This look screams class and bags  of panache black pants & shirt with spats shoes , then a grey Herringbone waistcoat, Crombie overcoat with velvet collar & purple  piping on the hem of the coat, the final touch is the Backer boy cap & tilting it to one side  you creat a fabulous look

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This is a very hipster look white fitted shirt, Tan waistcoat, Bow tie, slim fitting trousers, clip on braces then to give that vintage retro feel you have the Baker boy cap

So you can see wearing a Baker boy cap can be stylish but also unique, you can just wear a flat cap , but a Backer boy cap is the stylish one you want.

By

Bob Redfern

BE BOLD BE PROUD

Fashion on a budget


like most young people my brother likes to look good, he takes pride in his appearance, but he works in the catering Industry which is not highly paid, he came to me & advised me was attending a party, but he only had £60.00 budget for an outfit, so I was up for a challenge we hit the shops, I checked my emails & twitter account for all the latest sales news, I found out that Primark was now selling 100 % tweed blazers & waistcoat’s , So off to Primark we went, we found a 5 button tweed waistcoat in brown with a burgundy back, we also got a white penny collar shirt in a slim fit ,then a pair of indigo jeans,we hit a couple more shops, we picked up a super deep blue chambray shirt & a white ribbed Henley Shirt, so how much do you think we spent then ! well here is the break down on the costs, trust me looking good does not cost much if you’re a savvy shopper.

Tweed waistcoat £7.00

White penny collar shirt £10.00

Indigo jeans £9.00

Chambray shirt £5.00

Henley shirt £14.00

Total cost £45.00

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Here is my brother in the tweed waistcoat & white penny collar shirt finished off with the indigo jeans

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In this picture he’s got that lovely chambray shirt on using the Henley shirt as a base layer finished off with the indigo jeans

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for a super chic look I’ve got him to wear the waistcoat with the Henley shirt & Indigo jeans

So you can see with a bit of knowledge & some free time you can look stylish without breaking the bank, the best buy for me was the Chambray shirt it was a steal at £5.00, but most of all my brother will look amazing & stylish.

By

Bob Redfern

BE BOLD BE PROUD

Denim Shirt


The denim shirt is often overlooked, they were originally made as a work shirts, because the material is hard-wearing , as fashion changed more people embraced casual clothing, Denim became more popular, the denim shirt is simply a shirt made from hard-wearing denim, you can get it in short or long sleeve, shirts come with press studs or buttons, there are many different types of denim, you can also choose different shades of denim, denim shirts didn’t come into fashion until the 60 s, Hippy s were lovers of the classic denim shirts, they would embroidered flowers on to them, in the 70 s heavy rock music started to take off, if you’re a heavy rocker you don’t want to be seen in a paisley shirt, as the 80 s came & went denim became less fashionable, Levi`s closed down 10 factory’s during this time, but as the ninety’s ended denim started to get a bit of revival, it became fashionable to pair indigo jeans with a snappy blazer, people would wear a denim shirts to clubs.

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1960s  Hippy style denim shirt

One of the people I feel who helped to start the denim revile is David Beckham, he moved to California to play with L A Galaxy, this is the home of denim to me its the sunshine state, people do a lot sports etc, he was soon snapped wearing denim shirts, I’m not a lover of Beckham, he’s a lovely man I just don`t like the Beckham branding its always in your face, but Beckham has given denim a new voice combine this with the Beckham branding machine you have a winner.

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David Beckham in a Wrangler indigo shirt

Ralph Lauren is another champion of denim shirts, he made them a strong part of his first collection when he first started up in 1972, he even has a denim fashion label  called DENIM & SUPPLY that specialize in denim shirts & jeans, I have owned a couple of a Ralph Lauren denim shirts in my time, they are well worth the investment.

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Ralph Lauren in a stone colored denim shirt using it for a layering look

With a denim shirt you can achieve many looks, it’s a very versatile piece to own, you can wear it on its own, you can use it for a layering look, if you get the right shirt it can be worn for smart casual dress, I’ve put some looks together for you, take a look at what can be achieved with a bit of passion & thought.

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for a smart casual look wear a blazer with your denim shirt if your going for a dark blazer choose a lighter colored shirt.

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As I said before a denim shirt is a unique piece of clothing its great for creating a layering look & adding definition to your outfit

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pairing an indigo denim shirt with a pair of trousers will give you a striking chic look

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this look is so stylish adding a plain knitted silk bow tie gives you a smart casual look

So you can see having a denim shirt in your wardrobe opens you up to many more look & styles, my advise if you are going to buy a denim shirt play it safe, go for a plain shirt no big logos etc, only buy an indigo colored shirt, this will go with most out fits you put together, I hope you have found this blog help full,

By

Bob Redfern

BE BOLD BE PROUD

The Original Penguin


The Original Penguin ( also just known as penguin) is an American apparel company, they started out making underwear, but in the 50 s there was a boom for casual wear, company’s like Lacoste were bringing new styles to the states & people wanted more, sensing a place in the market for an American style casual clothing brand, Munsingwear as they were known then asked a salesman to come up with a name for the brand, when he arrived he was carrying a stuffed penguin, at the meeting was Len Birnbaum, who was a director at Munsingerwear, they decide to name their shirt after the stuffed penguin, Munsingerwear made their own T-shirts already & the machines they used produced the same kind of material Lacoste used for their shirts, with having no import costs, they could make a shirt of the same quality a sell it at a lower cost but still make money, the shirt was designed for golf players, they added a under-arm action gussets, and moved the pocket to the right breast pocket, it was success, people like Bob Hope & Bing Crosby who were avid players of golf, wore the new shirt this gave it great publicity, Original Penguin became a house hold name.

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Tho Original Penguin Logo

The Original Penguin is no longer owned by Musingerwear but the name still appears on the label, Penguin today make high-end casual wear for lady’s & men they specialize in polo shirts,knitwear,jackets,shirts,trousers,accessories even eye wear, their style still has a sporting feel to it, but it’s now really just a casual apparel label, which design very vibrant pieces that are very chic. their polo shirts have not changed much, the most famous of their polo shirts is the Earl, its 100 % cotton the fabric has knit print, it comes with a breast pocket , the most striking feature of the Earl is it has piping around the placket & the edges of the sleeve & the collar, all in the same color as the embroidered penguin motif.

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THE EARL 2.0 POLO SHIRT

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NELSON BOMBER JACKET

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INDIGO PAISLEY PRINTED OXFORD SHIRT

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LUXURY LAMBSWOOL V-NECK RAGLAN SWEATER

Penguin has gone through some changes since the 50 s, they were sold to Perry Ellis in 1996, they relaunched the brand in 2003 with a brand new collection, it still gains a cult following today.they have stores all over the US & around the world, its sold in Original penguin stores but its all sold by independent stores under licence, Original Penguin also has its own online store.

Penguin is still worn by golf players, with it now owned by Perry Ellis the official PGA sponsor, they sponsor about 12 players like Aron Bradley.

I have owned a few pieces of Original Penguin over the years, they are hard wearing & very stylish, my freinds all ways complement me when I wear a Penguin piece, to me they are well worth the investment, if looked after properly they will last you a life time.

By

Bob Redfern

BE BOLD BE PROUD

Johnny Cupcakes


In 2001 Johnny Earl was working in a music \ comic shop in Brantree, Massachusetts, his co-workers would coin a new nick name for him every week, one of these was “JOHNNY CUPCAKES” , Johnny was in a band called metalcore, one day he was screen printing some T-shirts for his band he printed a couple of with Johnny Cupcakes on them, almost immediately family & friends noticed them & asked where they could get them, seeing a market for screen printed T-shirts he started to sell them to close friends etc, in 2002 he was touring with a band called Broken Wings he took a stock of T-shirts with him, He got the other musicians on the bill to wear them, this gave him a bigger audiences the brand soon gained a cult following, the following year Earl left the band to focus on brand full-time, In 2005 Earl opened his first store in home town of Hull, it was a boat garage Earl and his farther converted it into a retail space, he made the store to resemble a bakery, to give the customers a unique shopping experience, his logo is very retro but amazing simple its a cupcake with crossbones underneath them.
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Johnny Cupcakes Logo

Johnny Cupcakes is a unique label not just in their clothing but also in how their stores are set up, they sell they sell t-shirts , sweatshirts, Hats, accessories like socks & key chains, their style is very unique he does this by taking the mick out of pop culture, also replacing known symbolic icons with cupcakes, these images then are then printed on T-shirts & sweatshirts.

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Flower power by Banksy

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Flour power by Johnny Cupcake

since Johnny Cupcakes opened his first store his business has grown to over 6 stores, 5 in the united states & 1 in London on Carnaby Street, the reason for their success it’s not just down to their clothing, it’s about the brand he’s made it exciting, some thing that people wanted to buy, first of all he calls all his stores “bakeries” not stores, as you enter one of his bakeries you are met by the smell of vanilla ( via hidden air fresheners), the store is then laid out like a bakery, antique fridges on the wall clothing is displayed out on bakery trays or inside glass pastry cases, in one store they have a cast iron stove & 1930`s mixers, they are designed to bring back childhood memories good times in your life, they even hold movie nights showing eight classics like back to the future or the goonies, Every t-shirt or sweatshirt have oven mitt shaped labels on the inside,some times they have hidden messages inside of some shirts, and some times random free goods, when they pack your purchase its put in a pastry box with the company’s logo amazing, even their online store is some thing special,  web shoppers receive random surprises, Including free overnight shipping or an extra t-shirt or hat at zero cost, Johnny Cupcakes don’t spend money on advertising they invest the money back in the company so they reward their loyal customers.

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In side one of Johnny Cupcakes Bakeries

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Johnny Earl inside his store

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Johnny Cupcakes unique packaging

http://www.johnnycupcakes.com

Recently Johnny Cupcakes have done collaborations, with Nickeloden, Warner Bros, & wait for it  ! “Hello kitty”, Earl still maintains 100 % equity of the company, he still guides the company him self, in the early days Earl wanted to keep the company small so he could manage it himself, but due to its success & growing fan base he is now talking with several private equity firms about branding & licensing opportunities, what ever the future holds for Johnny Cupcakes I hope they continue to grow & stay an individual,

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Crossbones black-black T-Shirt

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Eagle Hoodie

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Crossbones Patch Beanie

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Crossbones Socks Red-Black

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Pin Pack

http://www.johnnycupcakes.com

If you decide to get a garment from Johnny Cupcakes I can guarantee one thing your friends wont have any thing like it.

By

Bob Redfern

BE BOLD BE PROUD