The Baker Boy Cap

The Baker  boy cap is a classic piece of head wear, it’s also known as the Gatsby cap, News boy cap,  Eight piece cap, it was fashionable at the beging of the 20th century, it was worn by Men & boys in America & Europe, it was classed  as working  class wear because  dock workers  & other  working class men wore them , the difference  between  a flat cap & Baker boy cap, is its made from 8 panels that are stiched together with a button in the middle, with a stiff peak at the front, also  its  rounder in shape, as fashion  changed  so did people’s  view on wearing caps & hat’s, caps became  less fashionable  to wear


Robert Redford in the Great Gatsby sporting the Baker boy cap

In 1974 a film was launched  it was called the Great Gatsby starring  Robert Redford,  it was based on a book in the 1920s, Ralph Lauren provide all the clothing  for the male stars,  One piece which they called the Gatsby cap., turned out to be a hit, it was soon selling in all Ralph Lauren’s  outlets, the Baker boy cap became a designer piece for pop stars to wear, in the eightys Lisa Stansfield was seen in video sporting one but backwards, in Rocky 4 Rocky gets fit sporting one, but during the 90s they fell out of fashion again.


In Rocky 4  they needed to give old Rocko a macho look & boy did they get  it right classic WW2 sheepskin flying jacket & grey Herringbone  Baker boy cap

But classic  icons don’t die, in 2000 Samuel L. Jackson was regularly seen sporting a  Baker boy but wearing it backwards,  l don’t know why, but it was a hit & soon every young guy was sporting the look, another  fan of the baker boy is David Beckham,  I think he has a room for them, he seems to have a different one on every day,in 2013 a new TV programme called Peaky-Blinders on British Television set in the 1920s about gangster’s in Birmingham  who wore  caps, but they stuck razor  blades  in the brim of the  hat nasty people, it became a hit program, so did the look.


Thomas  Shelby  from Peaky-Blinders wearing the Baker boy cap

Now if your looking to buy a Baker boy you can get them in differnt  colours & materials,  keep is simple  go for grey Herringbone tweed this is the most classic look you can get, prices  range  from  £25.00 to £50.00  any more  walk away,


 This Baker boy cap in panecheck made from cheviot wool is only £45.00

How to wear your Baker boy  cap, what ever you do wear it the right way around , the Baker boy can be worn  with any out fit as long as its worn properly, take a look at some looks lv uploaded this will help you find the right look for you.


Creating a relaxed but rustic look mix your Baker boy cap  with some knitwear & corduroy  trousers


I would call  this urban  chic the Baker boy cap is in a very bold check with  hints of red mixed red pashmina giving a stylish winter look


This is a raw masculine look cotton granddad shirt  with a Henley shirt underneath adding the old style  suspenders and to finish the vintage  look you have got the Baker boy cap


This look screams class and bags  of panache black pants & shirt with spats shoes , then a grey Herringbone waistcoat, Crombie overcoat with velvet collar & purple  piping on the hem of the coat, the final touch is the Backer boy cap & tilting it to one side  you creat a fabulous look


This is a very hipster look white fitted shirt, Tan waistcoat, Bow tie, slim fitting trousers, clip on braces then to give that vintage retro feel you have the Baker boy cap

So you can see wearing a Baker boy cap can be stylish but also unique, you can just wear a flat cap , but a Backer boy cap is the stylish one you want.


Bob Redfern


Johnny Cupcakes

In 2001 Johnny Earl was working in a music \ comic shop in Brantree, Massachusetts, his co-workers would coin a new nick name for him every week, one of these was “JOHNNY CUPCAKES” , Johnny was in a band called metalcore, one day he was screen printing some T-shirts for his band he printed a couple of with Johnny Cupcakes on them, almost immediately family & friends noticed them & asked where they could get them, seeing a market for screen printed T-shirts he started to sell them to close friends etc, in 2002 he was touring with a band called Broken Wings he took a stock of T-shirts with him, He got the other musicians on the bill to wear them, this gave him a bigger audiences the brand soon gained a cult following, the following year Earl left the band to focus on brand full-time, In 2005 Earl opened his first store in home town of Hull, it was a boat garage Earl and his farther converted it into a retail space, he made the store to resemble a bakery, to give the customers a unique shopping experience, his logo is very retro but amazing simple its a cupcake with crossbones underneath them.


Johnny Cupcakes Logo

Johnny Cupcakes is a unique label not just in their clothing but also in how their stores are set up, they sell they sell t-shirts , sweatshirts, Hats, accessories like socks & key chains, their style is very unique he does this by taking the mick out of pop culture, also replacing known symbolic icons with cupcakes, these images then are then printed on T-shirts & sweatshirts.


Flower power by Banksy


Flour power by Johnny Cupcake

since Johnny Cupcakes opened his first store his business has grown to over 6 stores, 5 in the united states & 1 in London on Carnaby Street, the reason for their success it’s not just down to their clothing, it’s about the brand he’s made it exciting, some thing that people wanted to buy, first of all he calls all his stores “bakeries” not stores, as you enter one of his bakeries you are met by the smell of vanilla ( via hidden air fresheners), the store is then laid out like a bakery, antique fridges on the wall clothing is displayed out on bakery trays or inside glass pastry cases, in one store they have a cast iron stove & 1930`s mixers, they are designed to bring back childhood memories good times in your life, they even hold movie nights showing eight classics like back to the future or the goonies, Every t-shirt or sweatshirt have oven mitt shaped labels on the inside,some times they have hidden messages inside of some shirts, and some times random free goods, when they pack your purchase its put in a pastry box with the company’s logo amazing, even their online store is some thing special,  web shoppers receive random surprises, Including free overnight shipping or an extra t-shirt or hat at zero cost, Johnny Cupcakes don’t spend money on advertising they invest the money back in the company so they reward their loyal customers.


In side one of Johnny Cupcakes Bakeries


Johnny Earl inside his store


Johnny Cupcakes unique packaging

Recently Johnny Cupcakes have done collaborations, with Nickeloden, Warner Bros, & wait for it  ! “Hello kitty”, Earl still maintains 100 % equity of the company, he still guides the company him self, in the early days Earl wanted to keep the company small so he could manage it himself, but due to its success & growing fan base he is now talking with several private equity firms about branding & licensing opportunities, what ever the future holds for Johnny Cupcakes I hope they continue to grow & stay an individual,


Crossbones black-black T-Shirt


Eagle Hoodie


Crossbones Patch Beanie


Crossbones Socks Red-Black


Pin Pack

If you decide to get a garment from Johnny Cupcakes I can guarantee one thing your friends wont have any thing like it.


Bob Redfern



 In 1933 Jean Rene Lacoste who was tennis player, decide to design a practical tennis shirt, he came up with a design that had short sleeves in a light cotton with a long back known as a tennis tail so the shirt would stay in the trousers once tucked in, also a small placket with just three buttons, and a very soft collar, Lacoste had invented the first polo shirt as we know it today, It soon gained popularity, so Jean Rene Lacoste need some one to mass produce them, so with the help of Andre Gillier who owned the largest french knitwear manufacturing firm, they set about mass producing this new sport shirt but they needed a name and a logo, Lacoste decide to name it after him self, but it still needed a motif so they chose a crocodile. the reason why they chose a crocodile is because Lacoste had a big nose which looked like a crocodiles nose, the other story was he loved crocodile leather luggage, but I think it was down to the way he played tennis he played with  tenacity”I will leave it with you to make your own mind up” In the 1950s the shirt hit the US, Lacoste started to do the shirts in different colors, it became a hit at the university’s.

Jean Rene Lacoste in his first polo shirt


Jean Rene Lacoste in his classic polo shirt

Lacoste is one of the biggest fashion apparel company’s with in the world, they make high-end formal & casual clothing for men & women, They sell polo shirts,knitwear,jeans,trousers,T-shirts,footwear,accessories, even “crash helmets” yes you heard me right, their watch designs are truly a master piece of art & functionality, Lacoste even has its own range of fragrances for men & women, I would describe Lacoste style as preppy but casual with bags of panache, it was featured in the official preppy hand book in 1980 written by Lisa Birnbach`s. 


Lacoste`s polo shirts have stayed true to the original design 

Lacoste headquarters are in Troyes, France, their products are sold in over 150 countries, their stores can be found in London, New York, Milan & Paris of course, they also have a number of boutiques in places like John Lewis UK, , Saks on fifth Avenue New York, in 2010 they opened their first on-line site ,Lacoste continues to be a market leader in the fashion industry.


Lacoste famouse crocodile logo

Take a look at Lacoste`s latest collections for 2015 there are some amazing pieces to choose from, I’ve chosen a couple for you to have a look at, the watch I’ve chosen is amazing in style & color, the long sleeve polo shirt is very special super chic, then you have the classic Oxford shirt a wardrobe staple for every stylish man, what ever your taste in fashion you will find some thing at Lacoste to please your desires.   



Aukland watch with striped canvas strap


Oxford cotton shirt essential for your wardrobe


T-shirt with a chest pocket


Runway Edition multicolored wool sweater


The refined cotton wool, silk long sleeve polo shirt with leather crocodile motif

I hope you have found this blog inspiring, Lacoste is a true fashion label that wont go a miss in any mans wardrobe if any thing it will give you style points.


Bob Redfern


Jack Wills

Jack Wills was founded in 1999 in Salcombe, Devon, By Peter Williams & Robert Shaw, The Brand was named after Peter Williams Grandad,  They wanted to come up with a brand that would appeal to young students at university,  They wanted to create some thing that was cool & amazing but different, they chose to base it on a private school / preppylook,  The logo they chose was a pheasant in a top hat with a walking stick,  He is known as Mr Wills, Their first store was at 22 Fore Street in Salcombe,  the lads lived above the store when they first started off.


Jack Wills Logo Mr Wills 

Jack Wills make clothing for men & women, that range from traditional formal wear to shirts, Tweed Jackets, Hooded tops, Sweatpants, T-shirts, Rugby Shirts, Accessories, their style is based on high-end casual wear based on a preppy casual feel & look, Their clothing is not made in the UK but in the far east. They have set up a second brand for sports wear, It is called J.W.R.C (Jack Wills Rowing Club) which focuses on sports wear.


Jack Wills clothing covers many styles

In 2008 Jack Wills wanted to attract more mature customers,  the over 25 + was the one area they wanted to get into, So they set up Aubin Wills but the brand was not a hit, So in 2008 they decide to close the brand down, they wanted to concentrate on their main brand.


Aubin & Wills Logo

Jack Wills has now become one of the biggest fashion clothing apparel company’s in the UK, they now own over 45 stores up & down the UK,  they also have store’s in the Hong Kong & the United States,  in 2014 they started to expand into the far east by opening stores in Singapore & macu,  they also have an online store, in 2009 they opened a Jack Wills outlet online store, this is limited to Jack Wills customers only, It’s a site for loyal Jack Wills fans, they are able to get last season’s fashions at a discounted price, but it’s a no frills service no fancy packaging etc.


Jack Wills clothing comes in many vibrant colours

Jack Wills style and look is key to their brand,  they don’t rely on TV marketing,  it’s their customers who spread the word by social media & blogging, but every seasons they bring out new amazing clothing & accessories.


Jack Wills Polo shirt


Jack wills classic cricket jumper


Jack Wills Chambray shirt


Jack Wills Anorak

Please take five minutes & have a look at Jack Wills, they have captured the hearts & minds of a generation  through amazing designs & great customer service.


Bob Redfern


Henley Shirt

Henley shirt

In the late 18th Century sports started to take off like football,running, even poncy rowing but their was a little problem sports wear had not been invented, the closet thing to sports wear was what they called underwear, “Yes underwear” , in Henley upon Thames rowing became fashionable, but you must agree you can’t go rowing in a shirt & tie, so the rowers started to row in ones underwear, this is how the Henley got its name. a Henley is a collarless polo shirt with a round neckline with a button placket, the sleeves can be long or short, they come in many fabrics like cotton & thermal, the thermals are by far the most popular.


Classic short sleeve Henley shirt

So by the start of the 19th century the Henley became the first muscle shirt for all sports people, but also it became a classic work shirt with every day men from navvies to coal miners, in the later years the T-Shirt was invented so the Henley fell out favour, but in the 80s a film called chariots of fire, showed a scene with runners on a beach wearing a short-sleeved Henley shirts, soon pop stars & fashionista started to wear the Henley again,soon every male clothing line started to make their own version of the Henley,


Chariots of fire classic beach running scene with the actors wearing the Henley

One of the first labels to make the Henley shirts fashionable again was Ralph Lauren, he was shown a orignal Henley he decide to make it the next T-shirt, it was worn as part of the preppylook that took off in the late 70s.


 Ralph Lauren Henley shirt

To me their is only one proper maker of the Henley shirt, that is Wolsey, their shirt is 100% pure cotton, in a loose fit, 5 button fastening, ribbed cuffs.


The Wolsey Henley shirt

The Henley shirt is evnmore in fashion now due Peaky Blinders, the gangster programe based in early 18th century Birmingham, there are scenes of Thomas Shelby in his Henley & trousers , showing a very toned body of a power full man proper stylish, the key to a stylish look with the Henley is pairing with the right pieces, my favourite look is pairing a Henley with a tweed waistcoat & indigo jeans, take a look at the looks you can achieve with a Henley shirt .


Now if your after a classic look match a Henley shirt with tweed waistcoat


Want a relaxed look go mix the Henley shirt with a shawl cardigan


Suspenders will give an iconic but stylish look when you added the Henley shirt


If you want to create a classic clean look go for alight coloured Henley shirt mix it with a darker blazer

So have I convinced you to buy a Henley Shirt its a proper old school look but it’s very stylish

Thank you again for reading my blog again I hope you have found it interesting


Bob Redfern


Crew Clothing Co

In 1993 Alistair Parker – Swift was running a wind surfing club in Devon, he noticed a gap in the market for Luxury casual wear, for his first venture he sourced Navy & white Rugby Shirts,  with in weeks the first lot was sold, with cows sailing weekend approaching, he found some premises & stocked it quickly, the Crewe Clothing Co was born.


Ben Fogle is an ambassador for  the Crew Clothing Co

The Crew Clothing company is a unique luxury brand, with striking design’ s and vibrant colours, they sell clothing for men & women, the clothing ranges from polo shirts, Rugby Shirts, Casual shirts, t-shirts, jeans, knit wear & accessories the style & fit is very modern .


Crew Clothing Co Oxshott fleck jumper

Crew Clothing Co now have over 60 store’s nation wide,  they have a mailing list of over 3 million people, since the 90s they have sponsored some of the biggest sailing events, they even sponsor major tennis matches, on the 7th of January it was announced, they will supply the Queens tennis club, with items of clothing ahead of the GTA AEGON championships,  because of the quality of their clothing, Crew Clothing Co also supply international Polo teams with their clothing.

Crew Clothing Co classic Harris tweed blazer

Crew Clothing Co classic Harris tweed


So if your after some thing that’s different but stylish take a look at the Crew Clothing Co.



Bob Redfern

The lve league look


In the 1920s a new fashion craze took off, it was called the Ivy league, it originated at Yale & Harvard university’s, baggy trousers with cuffs & no creases, 3 button blazers in tweed, also sack suits with darts in the jacket and oxford shirts from Brooks Brothers, the Ivy league look still lives on today younger graduates putting their spin on the look and adding a 21st century spin on it they call it trad.

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