As a lover of fashion I’ve always had a bit of denim inn my wardrobe, I can remember my first skinny dark jeans in the 80`s, they were by Dark horse god I loved them, I got my first denim jacket when I was 11 it was a stone wash Wrangler, I thought I was the dog`s balls, my favorite Jeans were my stone washed Levi`s 501`s, I got them in the summer 1987 when Levi`s were at their height, they lasted me up to my 16th birthday, as a young lad I had worn them to the park out to the school disco, you name it I did it did it in those jeans, but we all grow up as kids, so I had to say good-by to my number one favorite Jeans,
I always thought denim came from the good old USA, bit how wrong I was, denim is a sturdy cotton warp-faced twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck, The name “denim” derives from the French serge de Nîmes, referring to the city of Nimes, the word Jeans is also French for Genoa, Italy, this is where the original denim Jeans were made, as immigrants moved to the new Americas, they brought with them their customs & traditions, that`s how denim came to the US.
Levi`s Jeans were all about being masculine
One new immigrant that came to America was Levi Strauss, he set up a wholesale business selling the denim material in San Francisco, a tailor named Jacob Davies, a Latvian Jewish immigrant, from Reno, Nevada, would buy denim material from him to patch up gold miners trousers, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly, but he didn’t have the money to purchase a patent, to protect his idea, so he went to Levi Strauss & asked him would he like to go business with him, Strauss provide the material`s, Davies made them, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office, the Levi Strauss Co was born, in the 1890s they invented the iconic 501 five pocket jeans.
Calvin Klein made denim sexy & desirable
Jeans eventually became more excepted as casual wear, former immigrants returned to their home country’s taking with them the modern jeans, soon subcultures like Mods, Hippy`s, Punks, adopted the Jeans as a part of their look, during the 70,s new designers like Calvin Klein took the humble jeans to new heights, they made the practical jeans in to some thing that was fun & desirable, the 80s was all about denim, rockers wore denim every wore denim, at the end of the 80s the denim dream was over, Levi`s had to close over 10 factory’s, more people turned to casual trousers,
When fashion changed to more casual chinos denim crashed
But denim is back people and its even hotter than ever, you can mix denim with every outfit if you match it with the right cloths, but one point people its got to be Indigo, stone jeans is what your granddad wears to go shopping in, be bold be proud, it’s all about layering so let’s have a look at some fashionistas wearing some dapper denim pieces.
This guy has taken the smart but casual look to a different level, but the rolled up sleeve belongs in the 80s other wise Nice.
Double denim is always a cracking look, what I love about this look is the classic suspenders, the pumps just make it pop.
Denim was invented for work wear, so matching it with a shawl neck cardigan will give you a raw masculine stylish look.
Here we’ve got double denim again, then he’s worn a tan roll-neck sweater added a touch of tweed with the waistcoat, then with a great layering effect he`s added a classy short trench coat, very chic with bags of panache.
I don’t wear denim much today, but I’m investing in a new indigo denim jacket this month, I`ve just got a great pair of Levi`s 501s with the red tab guys, denim has a great place in any man`s wardrobe it all about how you wear it & what you wear with it.
BE BOLD BE PROUD