Ralph Lauren


Ralph Lauren is a United States fashion apparel company, their headquartered are in New York, NY, the company, through its subsidiaries, designs, markets and sells men’s, women’s and children’s apparel, accessories, fragrances and home furnishings to customers worldwide. Ralph Lauren Corporation began with the 1967 founding of the Polo Ralph Lauren company by American designer Ralph LaurenRalph Lauren was born with the name Ralph Lifshitz in October 14, 1939,  in The Bronx, New York, his family were Jewish immigrants from Belarus, Ralph attended local schools he graduated in 1957, in his year book he wrote he wanted to be a millionaire, at 16 he changed his surname to Lauren you can’t be a fashion designer with “SHIT” in your name, He went to Baruch college where he studied business, over the next couple of years he joined the US army, worked for the iconic Brooks Brothers ( They invented the first oxford shirt for the US market ), he soon found him self selling ties, Ralph Lauren loved to watch old movies, style is something he found from watching classic film stars, Style is something you never lose fashion changes style does not, he took inspiration from this  and designed his own tie collection, they were wide hand-made with high-end fabrics the collection was called “Polo”  he went store to store selling his ties, his big break came when he got an order for 1200 ties, fresh from his success he wanted to design his own line of cloths, he wanted to break away from tradition & create something that had romance & excitement, that`s how he developed his style, in 1968 Ralph Lauren launched his first full line of menswear called Polo.

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Ralph Lauren`s first menswear collection called Polo

The 1970s kicked with a bang for Ralph Lauren in 1970 he won the Coty award, then in 1971 he introduced the world-famous Polo player logo, during this time he introduced tailored shirts for women, with skinny sleeves & skinny fit, and this was the decade he launched the famous polo shirt in a mesh weave available in twenty-four different colors, the Polo shirt becomes the most iconic item of the preppy look, in 1974 he was asked to outfit all the male stars in the Great Gatsby film starring Robert Redford, through the 1970s he launched a women`s collection & a children`s collection, this is also the time when he launched his world-famous fragrance Polo on the green bottle.

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Ralph Lauren famous polo shirt

http://www.ralphlauren.com

Ralph Lauren continued his success in to the 1980s and the 1990s  his brand of fashion came synonymous with quality and style, Ralph Lauren is now a world-wide brand it is reported his wealth is around 8 billion pounds not bad for a little Bronx boy with shit in his name, the key to  Ralph`s success his style, he has away of making a simple garment exciting & stylish how he does this is very simple, he looks around see`s what people are doing what they are driving, he is inspired by the old rustic west, dirt roads, old wood-paneled trucks, sailing around the coast of america, college kids sporting old style clothing, he takes inspiration from this he will see one piece then runs with it, as he deigns it he deigns it like a movie, he gives it a character that people get to know & trust but most off all they want to buy it.

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The Ralph Lauren flagship store occupying the Rhinelander Mansion on Madison Avenue in New York City

Ralph Lauren  is now a public trade company known as RL Corporation, so if you want a bit of this magic you can buy a little or a lot of it, Ralph Lauren is now so diverse they even sell paint yes paint, chairs, cushions, shares, the only thing it does not sell is food & drink, Ralph Lauren had over 35 boutiques in the United States; 23 locations carried the Ralph Lauren Purple Label, including Atlanta, Beverly Hills, Boston, Charlotte, Washington DC, Chicago, Costa Mesa, Dallas, Denver, Honolulu, Houston,Las Vegas, Manhasset, New York, Palm Beach, Palo Alto, Philadelphia, Phoenix, San Diego, Short Hills, Montreal and Troy. also Ralph Lauren stores can be found in the united kingdom, France, Germany, Japan, Spain and many more country’s.

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“style is very personal, it has nothing to do with fashion, fashion is over very quickly, style is forever,”

( a quote by the man himself )

When it comes to fashion Ralph Lauren is a true innovator in fashion & style, the way he see clothes & designs them is just amazing he will take a simple denim jacket & turn it from just practical into a fashion center piece.

By

Bob Redfern

BE BOLD BE PROUD

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