Fred Perry


Fred Perry is a renowned fashion label famous for their style & its classic Perry shirt, it was named after Fred Perry he was a world-famous tennis player, In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an antiantiperspirant device worn around the wrist. Fred made some changes to the design, he gave them to top players to use on the tennis court, people saw them using them, they soon caught on, Wegner wanted to come up with more sports wear, they decide to design their own version of the René Lacoste‘s famous polo shirt, Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success. 

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The world famous Fred Perry logo

When Fred Perry went to launch his polo shirt he wanted to use a smokers pipe as a logo, but Wegner advised him not to go for it, as he didn’t think the girls would go for it, this left them stumped what to use for their logo, Wegner advised him to use the Laurel wreath he wore on his touring blazer, but there was on little problem it belonged to the The All England Lawn Tennis Club, and Fred had not always got on with the hierarchy at the club, Fred approached colonel Duncan MacCauley the secretary of the club, after some discussions they decide there would be no problem and gave Fred release in writing, the Fred Laurel wreath is one of the most recognized iconic fashion logos, it could of all been so different if they had gone with the pipe.

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Fred Perry wearing his classic polo shirt

The Fred Perry shirt went main stream thanks to a bit of crafty marketing, Fred & Wegner gave their shirts to camera men to wear for free, also they gave their shirts to top tennis players, which was far better than the ill-fitting alternatives, and when Fred Perry did interviews he wore his iconic shirt, very soon Wimbledon was awash with Fred Perry, thanks to this massive marketing exposure the shirt came a hit with the Mod movement, it was ideal to be worn with a suit due to it collar & button placket, but they then still could wear it again the next day, after pressure from its streetwear fans suppliers were getting requests for tipping to the collar & sleeves, Fred liked the idea it became an instant success, it was the first shirt to cross over from sportswear to streetwear, the Perry was born.

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Northern sole dancers loved Fred Perry the twisted wheel was a famous underground club

Fred Perry went main stream in 70s thanks to its design & practicality, one subculture to embrace Fred Perry was Northern soul it was an underground music movement, where people gathered to dance to soul music for hours in away the first rave venues with out the drugs, they needed smart stylish clothing that would cope with hours of dancing in hot cramped rooms, the Fred with its knitted piquaterial and its ability to retain its shape was a valued item for their wardrobe, soon over the decades Rude boys, Mods, Punks, Perry boys, have all sported Fred Perry as part of their look, to this day Fred Perry is Synonyms with youth culture & street wear.

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The Fred Perry world famous polo shirt with the tipped collar & sleeves

http://www.fredperry.com

Fred Perry is over 60 years old they still make the original Fred Perry shirt from the same cotton in the same slim fit, often called by its followers the Perry. they don’t just make polo shirts they also make Oxford shirts, chinos, jeans, knitwear, accessories. they also run a blog site called Fred Perry`s Subculture it is an initiative in engaging not only new talent from around the world, but also heritage artists that have a long-standing relationship with the brand. Fred Perry has had an enduring relationship with music and subcultures throughout modern British history. Fred Perry is now a world-wide brand ,they have store`s all over the UK, also stores in Australia, Belgium, Brazil, Canada, China, Egypt, Finland, France, Germany, Hong kong, Indonesia, Japan and many more. every year a new generation of young people fall in love the this timeless brand.

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Fred Perry`s store in the westfield Stratford City shopping center, London

Fred Perry to me is the king of street wear & fashion they were the first to give the younger generation proper street wear which they embraced & loved, to this day Fred Perry maintain a strong position in the fashion market & the hearts of the younger generation here is to another 60 years.

By

Bob Redfern

BE BOLD BE PROUD

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3 thoughts on “Fred Perry

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