When it comes to a trend setter Ben Sherman is world leader in the fashion market, The company is named after its founder Arthur Benjamin Sugarman he was born in Brighton, England, at the age of 20 he moved to the America, he soon settled down in San Fernando, California, It was also while in America when applying for citizenship, that Arthur decided to change his name. Ben is what his family called him and Sherman was a surname that he felt was a good, solid, strong American name. he soon raised family his farther-in-law, owned a successful clothing manufacturing company, this is where Ben Sherman was inspired by the likes of Brooks Brothers, they introduced the Oxford-cloth button-down collar shirt to America, those shirts were a hit with Jazz players like Miles Davis, Dizzy Gillespie, and Oscar Peterson. in the early 1960s Ben Sherman was called back to England, his Mother had fallen very ill, Without a job, Ben Sherman decided to use his clothing manufacturing experience and rented a factory in Bedford square, Brighton, Ben started making shirts for other people. But soon his creative flair took over and he started designing his own shirts. a lot of people were asking for the Oxford-cloth button-down collar shirt, these were only available from official importers who had in effect, cornered this market, so Ben Sherman decided to produce his own version of this iconic shirt, Ben’s design vision added the back hook, the button on the back of the collar, but most importantly his feel and passion for fabric, pattern and colour created a unique garment. The shirt became a hit with Mods, by 1965, the company had opened a small office on the upper floors of an office-block in a London backstreet, This acted as the showroom for their shirt collections, the first Ben Sherman store was opened in Brighton in 1967.
Ben Sherman marketing was very unique they decided to box each shirt individually, which was, in those days against the grain. could also get a tie in the same material, colour was something that particularly intrigued Ben, so he used Oxford fabric in pale shades, pale pink, yellow and blue. He used candy stripes, again, using pale pinks, greens and blues. Peoples’ initial reaction to all this colour was not positive, but typically Ben Sherman pushed ahead as he totally believed in his ideas. he imported the best fabrics from America.
Ben Sherman classic oxford shirt
Ben Sherman designs came in when fashion was changing, the 60s was all about being a rebel not conforming, subcultures like Mods, embraced new fashion & music, with Ben Sherman making waves with his bright coloured modern shirt, he couldn’t produce them faster enough,Ben Sherman opened a showroom on Carnaby street, the heart of the swinging 60’s which was in full flow and the atmosphere was europhic.
Ben Sherman gingham shirt
Ben Sherman continue to produce amazing clothing, from Jeans to polo shirts, also dapper suits, the company is no longer owned by Mr Sherman, he sold up & moved to Australia in the 1970s, the company has changed hands many times, but it still keeps to it original roots of producing amazing cloths in vivid colours with amazing details, they have 16 stores throughout the UK, they have three in London which are on ,Carnaby Street, Portobello Road, Camden Walk, the Carnaby store is their flag-ship store, inside is the Shirt Bar, staffed by “shirt-eliers” who can help you distinguish your button-downs from your pennies. they have also replicated this on their on-line store. the brand can also be found in America, Asia, Australia, Europe, South Africa.
Ben Sherman`s Carnaby Street flag-ship store staffed by shirt-eliers
so if your looking for a classy shirt or a great outfit get your self’s down to Ben Sherman or go on-line, after 50 years their style & fashion is still as fresh as the day Ben Sherman put pen to pair to design his classic oxford shirt.
BE BOLD BE PROUD