Calvin Klein


When you hear or see the words Calvin Klein or CK, what do you think off !, me I think of CK1 or underwear, but there is a lot more to this iconic brand and its creator Calvin Klein, so let me give you a quick incite to an amazing brand that has become an icon in the US & UK, Calvin Klein came from humble beginnings, Klein was born in The Bronx, New York. His parents were Hungarian Jewish immigrants, he was born in to a harsh life in a rough neighborhood, wanting better in life he attended He attended the High School of Art and Design, but he never graduated,  Klein became a protegé of Baron de Gunzburg, after close tutoring and inspiration, Calvin soon  was getting a reputation for his clean lines in his designs,In 1968, Klein founded Calvin Klein Limited, in a coat shop in the York Hotel in New York City, with $10,00, in the begging it was tough going but soon he was getting noticed, He was selling coat’s & dresses at the store, in September 1969 he appeared on the front of Vogues magazine, with a bigger demand for his fashion creations he added other lines like blazers & sports wear,  his company went from strength to strength, in the early 80s his Jeans collection became a hit in the US & UK.

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Calvin Klein latest SS15 underwear collection modeled by Bieber  

One area Calvin Klein stands out in is men`s underwear, he revolutionized the whole concept from design to packaging, it was the first time that men’s underwear had been marketed as being desirable, rather than merely functional. they included clean lines & came in one color “white”, purchased in packs of three,this  made this easier for girlfriend’s & wife’s to buy underwear for their man, backed by the iconic marketing, male models with a big packaged in tight pants, shot in black & white, in some poncey stance, the likes of Mark “Marky Mark” Wahlberg, and now Mr Bieber, have all donned the famous  boxer briefs, they have been called “one of the greatest apparel revolutions of the century, to me they are just white pants.

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Classic Calvin Klein denim collection

Calvin Klein denim collection was also a revolution in its design & marketing, he made jeans sexy also he gave them a wholesome, sexy and practical, and featured the model Brooke Shields. they were the first Jeans  to have a logo on the back pocket, the biggest lift to Calvin Klein’s jeans was the television campaign directed by Richard Avedon that featured 15-year-old model/actress Brooke Shields provocatively posed in a skin-tight pair of Calvin Klein jeans. In the best-remembered spot, she pronounced, “Do you know what comes between me and my Calvins? Nothing.” In another she declared, “I’ve got seven Calvins in my closet, and if they could talk, I’d be ruined.” that ended up selling over 2 million pairs in total.

CK1 PICTURE

CK one unisex Eau De Toilette 

When Calvin Klein first entered the fragrance Market in the 70s, it was a failure they soon withdrew from the market with big financial losses, but as the brand grew they allowed licences for company’s to use their name, in 1994 they launched CK1, what was amazing about it was unisex, yes one fragrance for men & women, CK1 is a Eau de toilette, it has hints of orange, lemon, Jasmine, sandalwood, it was marked as a casual fragrance, it was a success, you can get it in a body wash & moisturizer to, it was soon followed by Obsession and Eternity.

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Calvin Klein New York store & headquarters 

Calvin Klein has grown in to a world wide brand, famed for its iconic branding & fashion, it now grown to over 11 collections, Calvin Klein collection, CK Calvin Collection, Calvin Klein white label, Calvin Klein sport, Calvin Klein jeans, Calvin Klein home, The Khaki Collection, Calvin Klein Golf, Calvin Klein underwear, CK one lifestyle brand, Calvin Klein Watches & Jewelry, they have stores in in Hong Kong, Shanghai, Mumbai, Seoul, Singapore, Kuala Lumpur, Bangkok, Dubai and Qatar. London, Russia, Mexico,  and other country’s their headquarters are based in New York on 654 Madison Ave.

http://www.calvinklein.com

Calvin Klein continues to be a leading fashion power house bringing out stunning collections every years, so if your in need of some sexy pants you know where you need to go guys.

By

Bob Redfern

BE BOLD BE PROUD

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