Turnbull and Asser (Winston Churchill Outfitters)

Turnbull and Asser are s a gentleman’s bespoke shirtmaker and clothier established in 1885, their store on Jermyn street is in London, it was founded by Reginald Turnbull and Ernest Asser,  during World War 1, Turnbull & Asser developed a raincoat which doubled as a sleeping bag for the British Military. in the 1920s when more people turned to more casual wear, Turnbull and Asser adapted to the changes, where most traditional gentlemen`s outfitters didn’t, they started to design & make ready to wear shirts for which it is most known for today, but they still make bespoke shirts, during the company’s history it`s customers have ranged from prime minister, US presidents, Hollywood stars, also famous singers & bands, even the royal family, Turnbull and Asser have a unique way of staying ahead when it comes to changing fashions, they can offer the latest styles & fashions or the more traditional styles, this way they keep their old clients coming back, but attract new customers by offering the latest fashions & styles.


Winston Churchill’s siren suit aka the first onesies

On of Turnbull and Asser most famous customers known as size 46  was Winston Churchill, he was always seen wearing a navy polka dot tie, as homage to Churchill they have a bow tie named after him, they also famously designed the ‘siren suit’, during the war Churchill worked into the early hours so he wanted some thing comfortable to wear, remember the track suit hadn’t really taken off yet also imagine Churchill sporting a Nikey track suit nice, also during the war he was in his 60s not so nibble, so if the air raid sirens went off he needed some thing quick to put on, he went to Turnbull and Asser & asked them to design some thing for him they asked him what he wanted, this is what they came up with, a generously cut all in one suit with a zip on the front, with breast pockets and roomier pockets to the side, it had fold-over cuffs and pleats to the trouser fronts, made from wool, what they invented was yes the first onesies, yes my homies Churchill was getting down to groove before you, he liked them so much he ordered 12 in total,  there are on 3 left surviving one is on show at Turnbull and Asser store, its made of green velvet, he famously wore it a the white house, he was given a nick name “Little Lord Fauntleroy.


Sean Connery getting measured for his famous shirts for his part in James Bond

When  James Bond first hit the screen, it was Turnbull and Asser who was called in to dress this dapper character,  they designed the famouse turnback cuffs fastened with buttons as opposed to cufflinks, referred to as Portofino, or cocktail cuffs, or James Bond cuffs, it was a natunatural choice to use Turnbull and Asser given that Bond author Ian Fleming was a customer already,  Turnbull and Asser advised Connery to sleep in his tailored garments – including his shirts – so that he’d feel ‘more at ease’ in them. Connery was amazed that his wardrobe felt ‘just as comfortable after a full nights sleep,The James Bond ‘signature’ remains in the Turnbull & Asser collection and has proved integral to 007’s wardrobe for more than 50 years,Lindy Hemming, the Oscar-winning costume designer who modernised Bond’s wardrobe worked closely with Turnbull & Asser to ensure the shirts were up to the challenge of hand-to-hand combat. They also had to remain intact during Casino Royale‘s Montenegro shower scene, in which Craig’s 007 displays his ‘softer side’ comforting actress Eva Green’s Vesper Lynd.

Turnbull & Asser  are still making amazing clothes here are a couple of their latest pieces that have hit the headlines & appeared in magazines their style is sharp sartorial classy but very British.


This corduroy Sports Jacket is an effortless way to add texture to your wardrobe. Made in England, it features a burnt orange lining, left breast pocket and three lower front pockets.


This attractive Blue End-on-End Shirt is complimented by a White Collar and White Double Cuffs, similar to the one we supplied for the film Wall Street, worn by Gordon Gekko.

bow ties

Winston Churchill famous polka dot bow tie made from pure Silk and incorporating a stylish red ‘Petersham’ adjustor; thus ensuring a perfect fit around the neck of the wearer.


 Turnbull and Asser now have a store in New York, but all its shirts are still made here in the UK, with new Bond movies coming out, new MPs coming to London in 2015 , it’s going to be a busy year for Turnbull and Asser.

I would like to dedicate this blog to one man Sir Winston Churchill, I don’t know if you were a great leader, but I know one thing in our darkest hour you stepped forward, you took charge & after 6 years you gave us back our freedom, for this I thank you & god bless you Churchill.


Bob  Redfern




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