In 1933 Jean Rene Lacoste who was tennis player, decide to design a practical tennis shirt, he came up with a design that had short sleeves in a light cotton with a long back known as a tennis tail so the shirt would stay in the trousers once tucked in, also a small placket with just three buttons, and a very soft collar, Lacoste had invented the first polo shirt as we know it today, It soon gained popularity, so Jean Rene Lacoste need some one to mass produce them, so with the help of Andre Gillier who owned the largest french knitwear manufacturing firm, they set about mass producing this new sport shirt but they needed a name and a logo, Lacoste decide to name it after him self, but it still needed a motif so they chose a crocodile. the reason why they chose a crocodile is because Lacoste had a big nose which looked like a crocodiles nose, the other story was he loved crocodile leather luggage, but I think it was down to the way he played tennis he played with  tenacity”I will leave it with you to make your own mind up” In the 1950s the shirt hit the US, Lacoste started to do the shirts in different colors, it became a hit at the university’s.

Jean Rene Lacoste in his first polo shirt


Jean Rene Lacoste in his classic polo shirt

Lacoste is one of the biggest fashion apparel company’s with in the world, they make high-end formal & casual clothing for men & women, They sell polo shirts,knitwear,jeans,trousers,T-shirts,footwear,accessories, even “crash helmets” yes you heard me right, their watch designs are truly a master piece of art & functionality, Lacoste even has its own range of fragrances for men & women, I would describe Lacoste style as preppy but casual with bags of panache, it was featured in the official preppy hand book in 1980 written by Lisa Birnbach`s. 


Lacoste`s polo shirts have stayed true to the original design 

Lacoste headquarters are in Troyes, France, their products are sold in over 150 countries, their stores can be found in London, New York, Milan & Paris of course, they also have a number of boutiques in places like John Lewis UK, , Saks on fifth Avenue New York, in 2010 they opened their first on-line site ,Lacoste continues to be a market leader in the fashion industry.


Lacoste famouse crocodile logo

Take a look at Lacoste`s latest collections for 2015 there are some amazing pieces to choose from, I’ve chosen a couple for you to have a look at, the watch I’ve chosen is amazing in style & color, the long sleeve polo shirt is very special super chic, then you have the classic Oxford shirt a wardrobe staple for every stylish man, what ever your taste in fashion you will find some thing at Lacoste to please your desires.   



Aukland watch with striped canvas strap


Oxford cotton shirt essential for your wardrobe


T-shirt with a chest pocket


Runway Edition multicolored wool sweater


The refined cotton wool, silk long sleeve polo shirt with leather crocodile motif

I hope you have found this blog inspiring, Lacoste is a true fashion label that wont go a miss in any mans wardrobe if any thing it will give you style points.


Bob Redfern


7 thoughts on “Lacoste

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