Jack Wills was founded in 1999 in Salcombe, Devon, By Peter Williams & Robert Shaw, The Brand was named after Peter Williams Grandad, They wanted to come up with a brand that would appeal to young students at university, They wanted to create some thing that was cool & amazing but different, they chose to base it on a private school / preppylook, The logo they chose was a pheasant in a top hat with a walking stick, He is known as Mr Wills, Their first store was at 22 Fore Street in Salcombe, the lads lived above the store when they first started off.
Jack Wills Logo Mr Wills
Jack Wills make clothing for men & women, that range from traditional formal wear to shirts, Tweed Jackets, Hooded tops, Sweatpants, T-shirts, Rugby Shirts, Accessories, their style is based on high-end casual wear based on a preppy casual feel & look, Their clothing is not made in the UK but in the far east. They have set up a second brand for sports wear, It is called J.W.R.C (Jack Wills Rowing Club) which focuses on sports wear.
Jack Wills clothing covers many styles
In 2008 Jack Wills wanted to attract more mature customers, the over 25 + was the one area they wanted to get into, So they set up Aubin Wills but the brand was not a hit, So in 2008 they decide to close the brand down, they wanted to concentrate on their main brand.
Aubin & Wills Logo
Jack Wills has now become one of the biggest fashion clothing apparel company’s in the UK, they now own over 45 stores up & down the UK, they also have store’s in the Hong Kong & the United States, in 2014 they started to expand into the far east by opening stores in Singapore & macu, they also have an online store, in 2009 they opened a Jack Wills outlet online store, this is limited to Jack Wills customers only, It’s a site for loyal Jack Wills fans, they are able to get last season’s fashions at a discounted price, but it’s a no frills service no fancy packaging etc.
Jack Wills clothing comes in many vibrant colours
Jack Wills style and look is key to their brand, they don’t rely on TV marketing, it’s their customers who spread the word by social media & blogging, but every seasons they bring out new amazing clothing & accessories.
Jack Wills Polo shirt
Jack wills classic cricket jumper
Jack Wills Chambray shirt
Jack Wills Anorak
Please take five minutes & have a look at Jack Wills, they have captured the hearts & minds of a generation through amazing designs & great customer service.
BE BOLD BE PROUD