Merc London mod`s fashion label


Merc Clothing London is a United Kingdom-based clothing company, it was started by Javid Alavi in London in 1967,in the heart of London on Carnaby Street. Merc Clothing specializes in the production of shirts, trousers, suits, parkers, Harrington jackets, shoes and accessories for men, 47 years later & many mod revivals later.  Merc is still going . Mod fashion transcends decades, sharp looks from different eras mold and shape the styles of today including the ever-present Harrington Jacket.Although the brand originally focused on the mod and skinhead styles.

Carnaby Street in the 1960s

Carnaby Street in the 1960s

The brand was legally registered as Merc in 1998, so its official existence is relatively short compared to what the sometimes used name “Merc1967”, Since 1997-98, Merc has placed more emphasis in their own collections and has gradually abandoned trading with other brand’s items,like Fred Perry, Ben Sherman, it now a  brand and business. , releasing just two collections per year which include accessories. 

merc bag

Merc bags were key to their marketing

Merc no longer have a store, their shop on Carnaby street closed a couple of years ago, it still trades online today, but its style & name still has a world-wide following, they are moving away from the Mods & Skinheads style, More to retro clothing for the every day stylish man.

Merc oxford shirt

Merc oxford shirt

http://www.merc.com/

Merc navy blue cardigan

Merc navy blue cardigan

http://www.merc.com/

Merc Harrington jacket

Merc Harrington jacket

http://www.merc.com/

Merc sta pess trousers

Merc sta pess trousers

http://www.merc.com/

Merc fashion blazer

Merc fashion blazer

http://www.merc.com/

Merc polo shirt

Merc polo shirt

http://www.merc.com/

Merc Suede brouges

Merc Suede brogues

http://www.merc.com/

So I hope I have inspired you to take a look at another iconic British brand that helped to start a revolution in men’s fashion

By

Bob Redfern

BE BOLD BE PROUD

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